UZU doesn’t follow beauty trends—it rewrites them. The brief was to design packaging that felt as innovative and expressive as the product itself. Minimal but not sterile. Playful but premium. Every element—from type to texture—was considered with intention. As part of the Associate Creative Director, I helped shape a visual language that stood out on the shelf and felt collectible in the hand. The result: packaging that blurred the line between beauty product and design object, true to UZU’s bold, art-forward DNA.