MAC wanted more than a campaign—they wanted a connection. The brief: create a global platform that felt authentic, inclusive, and human at its core. As Creative Lead, I helped shape a concept that celebrated individuality across borders, cultures, and identities. Real people, real stories, real skin. The creative leaned into portraiture, raw expression, and unfiltered beauty—stripping things back to spotlight the people behind the makeup. The result was a campaign that didn’t just speak to everyone—it listened.