Just a question from the client: how do we talk about aging in a way that sticks, in a way that actually means something? The result was a viral video for CBS Sunday Morning featuring Jane Fonda, exploring the quiet contradiction at the heart of our culture: we all want to grow old, and yet we’re terrified of looking it. With no script and no spin, we built a piece that was honest, human, and impossible to ignore. It challenged ageism not with anger, but with clarity—and reminded us that aging isn’t a problem to solve. It’s a privilege to celebrate.