At the heart of every Ben & Jerry’s Core pint? A thick, unapologetic column of joy. Indulge Your Core was built to celebrate that. The campaign leaned into flavor maximalism—bold, over-the-top, and impossible to ignore. We paired cheeky, crave-worthy language with loud, graphic visuals to spotlight the core as the ultimate reward. It was indulgence without restraint—and an open invitation to go straight for the center. Because why tiptoe around it, when the good stuff’s right in the middle?